The comprehensive annual report which uses data to predict the unpredictable.
New Zealand is one of the safest places in the world to live, but New Zealanders are not safe people. Their adventurous, do it yourself attitude is a point of pride, but leads to a lot of mistakes. So, State Insurance conducted a two year data audit — one of the largest in insurance history to help avoid mistakes before they’re about to make them. 4M+ data points from claims, weather, statistical and transport data were analysed to create The Mistake Report. An annual report that helps a nation learn about the mistakes they’re most likely to make on specific days of the week, times, locations — even names of people most likely to make them.
CANNES - 1 FINALIST
NZ EFFIES - 4 SILVER
AXIS - 1 SILVER, 2 BRONZE