A digital spread of breast cancer which helped people understand the wide reaching impact of the disease.
30% of eligible New Zealand women aren’t getting their free mammograms – screenings with potential to save the woman diagnosed, and those around her. Breast cancer doesn’t just affect women. It is contagious.
Using stories from families affected, we created an immersive mobile experience. The emotional spread of the disease was visualised with generative animation. Each experience was as unique as the stories, all ending with a direct click-through to book a mammogram.
The campaign spread to 79% of Kiwis. More women than ever before booked a mammogram during October Awareness Month, making it New Zealand’s most successful mammogram drive ever.
BEST AWARDS - GRAND PRIX PURPLE PIN, 1 GOLD
BEST INTERACTIVE - BEST AWARDS
LURZERS ARCHIVE
FWA - SITE OF THE DAY
AWWWARDS - SITE OF THE DAY
CSS AWARDS - SITE OF THE DAY