The treehouse restaurant built using only the companies and resources found within the Yellow Pages.
Yellow Pages claims it can help anyone get any job done. We decided to prove it by challenging someone to build a restaurant in a tree using only Yellow Pages to make it happen. We picked Tracey, an unknown accordion player from 200 applicants, and based her in a redwood forest with Yellow books, a laptop and a mobile phone. Over three months she worked with more than 65 Yellow listed companies to build a treehouse restaurant. We documented it and kept New Zealand updated via a website, outdoor and TV advertising. Tracey actually opened the restaurant and more than 2,000 people enjoyed dining ten metres above ground in its first month. This campaign saw Yellow Pages steal share of search back from Google - the only time this had ever happened, anywhere in the world.
D&AD YELLOW PENCIL
2 SILVER, 2 BRONZE AT CANNES
SILVER AT THE ONE SHOW
BEST IN SHOW APAC EFFIES
FINALIST AT CLIO
GOLD AND SILVER AXIS AWARD (NZ)
GOLD YOUNG GUNS