State Insurance

The launch of an insurance brand which promised to help those who need it most - busy people.

They are the ones who leave the iron on as they rush out the door, reverse their cars into poles as they race from school drop-off to that meeting they’re already late for…

Unfortunately, busy people don’t have time to read every line item on their insurance form, let alone watch an insurance ad.

This modular campaign speaks to busy individuals by delivering the right message in the right moment.

Using dynamic data fields and contextual insights, every one of the 665 ads could be optimised across multiple platforms – including TV, online film, radio, print, OOH and digital display.

AXIS BRONZE X 2, FINALISTS X 8

CAPLES - FINALIST

NZDM - 4 SILVER, 1 BRONZE