An adoption platform which used data to help dogs find their perfect human match.
Pedigree’s mission is to end pet homelessness by 2030. But 1 in 5 animals are returned to shelters because they aren’t a good match for their new family.
We needed to rethink adoption. So we launched MyHooman. The first end-to-end adoption system, that puts dogs first.
For shelters, MyHooman is a full-service shelter management system that takes the admin load and combats compassion fatigue. For adopters, it's a simple, personalised, one-stop adoption hub. And for dogs, its smart match algorithm means they’re matched with the right hooman, the first time - so they’re less likely to be returned to a shelter.
CREATIVE DATA SPIKE 2022
SPIKES - 1 x BRONZE 2022
CANNES - 1 SHORTLIST
AXIS - 2 X BRONZE 2021
BEST AWARDS - 2 X SHORTLIST 2021
NZ EFFIE - 1 SILVER, 2 BRONZE 2021