A digital banking avatar which helped young New Zealanders become financially literate.
In 2017, New Zealand’s Commission for Financial Capability found that 49% of New Zealanders didn’t feel confident managing their own finances. And as a country NZ was ranked at number 11 on the financial literacy scale, well behind Australia, the UK and Canada.
BNZ’s purpose is to help New Zealanders to be good with money so we set out to raise the country’s financial literacy levels with a range of custom tools designed to teach financial know-how to the groups of kiwis that needed it most. BNZ’s My Moni app was developed to help teens make better financial decisions by giving them the chance to help guide their Moni avatar through some major financial life decisions.