A story about the positive impact a business can have on a young New Zealander.
Bank of New Zealand remind New Zealanders of the important role a business can play in someone’s life. The ad, directed by Nathan Price at Ruskin, follows a teenage boy with a love for dance living in rural New Zealand. While his skills and dedication to dance are obvious, it’s also clear he’s alone in his pursuit. His story of isolation is set to a stripped back cover of Robyn’s song, ‘Dancing on my own’. The end reveals that while he might be physically disconnected from the people who love what he does, he’s connected through an online dance school.
AXIS 1 GRAND PRIX, 1 GOLD, 3 SILVER, 1 BRONZE
CANNES - 1 FINALIST